I think most of my Facebook friends who teach and study Tai Chi and Qigong don’t know what to make of me, and my search for the New Dharma Bums. In truth, I haven’t been very clear, since the journey has not yet taken shape. But my ultimate goal is to promote the Taoist martial arts in America, focusing on the practices in communities today that are helping people cope, get healthier and find inner peace.
That’s the story that will help Tai Chi grow and prosper here, why an ancient Chinese martial art gets any play in the U.S. media today. The health and emotional benefits of Tai Chi and Qigong are being documented every day, and local reporters are taking notice. It’s not the competitions, or the refinement of fighting skills, that will make Tai Chi and Qigong a cultural and business success, even though that’s exciting enough for many practitioners.
The martial aspects are essential to understanding and experiencing Tai Chi (and Hsing-I and Bagua), and we can’t ignore them. In my blogs, I explain the importance of martial training to structure, rooting and focus, and how Tai Chi masters astound with their martial abilities. But I also want to show Jane Doe and Joe SixPack that this is something for them, and maybe even for Aunt Mabel. You don’t have to be Chuck Norris to benefit from the practice.
Here’s what I know based on decades of work in public relations, surveying audiences and seeking to meet their needs: You want a message that connects to the general public. If you want to win friends and influence people, to grow your business, you first need to pique their interest, to show them what’s in it for them. Connect your work to their needs and interests.
With this project, I’m offering my services to promote the work of Tai Chi teachers in their communities, and even nationally. I can be a communications utility wherever I go; you can plug me in. So, while I am meeting new people and learning from them, I expect to apply my journalistic skills to promote their work, including:
- Wherever I visit I will analyze the media market, review previous reports, and gather the contact information for the primary reporters/editors.
- I will send a press release out ahead of each visit, and follow up with personal calls. I will tweet and send Instagrams.
- I will help teachers create events to draw in allies in the community, to help them tell their story.
Regular push-hands exercises in the park, for example, can be opportunities to connect with the wider community, including health advocates and organizations. For local TV news, you’re offering interesting visuals and an educational message. Before long, you might be filling the park with new students and those who would recommend you.
My career in public relations has involved selling ideas rather than soap products. For nearly 30 years I worked with unions to promote worker rights and economic justice. It was a labor of love right up to the time I retired from the business this year to pursue another love, Taoist martial arts and philosophy. They both involve helping the little guy gain power and equilibrium.
I’ve focused on writing a blog and eventually writing a book about Tai Chi in America, and haven’t talked enough about the communications assets I bring to the table. As I near the end of the Kickstarter fundraising campaign, and nowhere near the starting blocks, I ask you to consider how I can help you. We should talk.
I recognize that very few people teaching Tai Chi and Qigong today are getting rich from the practice, and some tell me they have resorted to teaching for free, or for next to nothing. Many have regular jobs that pay the bills, and their martial arts practice is a sidelight – something they do for the pure enjoyment of it. That is part of the story, too.
The point is that too few Americans are aware of the power and scope of the Taoist martial arts, and I want to change that. I want to put Tai Chi and Qigong into the national discussion about health and vitality, particularly for older Americans looking for ways to stay active and fit. The New Dharma Bums, the blog and the tweets, could help in this regard – especially when combined with a local media strategy.
A New Dharma Bums national tour would be good for Tai Chi. It would expand public interest, and the market for teachers and practitioners. Make it happen by contributing here.